Posts tagged ‘muesli mixer’

July 7, 2010

Muesli Mixer Q&A

I was recently introduced (via twitter) to a new Australian online company called >Muesli Mixer. Basically, you do this: visit the website, construct your muesli from a wide selection of ingredients, pay for it & wait for the deliciousness to arrive at your door. There are also some popular pre-made options available (the gluten free pre-made option seems to be particularly handy) for those that find it hard to choose. I liked the idea of this site so much I ordered 3 packets immediately (more on that in a minute) and contacted the Managing Director of Muesli Mixer, Claudia Poppe to ask her a few questions…

What made you decide to start up Muesli Mixer?
We were searching for a business idea for quite some time and last year in September it made finally click and off we went. We love to eat muesli every morning and have a passion about breakfast and muesli in particular. It is a fast and healthy option to have in the morning (and really any other time you like) with literally hundreds of possible ingredients a perfect product for mass customisation. The idea is not completely new, but nobody had done it before in the Australian market. Australians eat a lot of breakfast cereals and muesli and they love healthy and good food. Muesli from MuesliMixer combines all that.

How long did it take you to develop the company from the initial idea to the website as it is now?
We had the idea in September 2009, registered the company in October 2009 and went online on the 24th June 2010. So all together very long eight months. Most of the work was done from the beginning of 2010 when I started to become a full time MuesliMixer and the time was used for research and the website development.

What sort of benefits does your site offer to customers?
It offers a way of being individual and creative by buying an everyday product. We understand that not everybody likes to eat the same thing and not everybody has the time to mix his own muesli. MuesliMixer can do all that for you and deliver it conveniently to your doorstep.

What is your favourite Muesli Mix?
Everything nutty! I am a fan of natural oats or our Three Grains and lots of nuts and seeds like macadamia, coconut, hazelnuts, pecan nuts and sunflower seeds. To make it crunchier I love to add Wheat flakes and Wheat Pillows. For the fruits I prefer something not to sweet like green sultanas or mulberries, because I usually add fresh fruits to my muesli every morning.

What is next for Muesli Mixer?
As we are just at the beginning of our journey and want to first spread the word about MuesliMixer and establish our brand in Australia. We also would like to extend the list of possible ingredients for you to choose from along with the required certification (e.g. Organic). The next thing we will want to look into and test more cost effective options for sending or actually pick up points.

If you’re wondering what I ordered for myself, I got the gluten-free mix for my mum (which she is excited to try out soon) and created two mixes of my own. One including honey toasted oats, blueberries, cranberries, goji berries, paw paw, coconut, flaked almonds, amaranth & psyllium husk. I’m planning on taking this mix to work for the days where I rush out the door in the morning, and tend to opt for an unhealthy (yet delicious) muffin on the way to the office. I also ordered a mix for home (which I will make in overnight oats/bircher muesli style with almond milk) that contains traditional oats, blueberries, pear, coconut & flaked almonds. I can’t wait to try these out tomorrow! If you’re interested in making your own mix, head over to the Muesli Mixer website to create your own!

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